PHOTOGRAPHY AND PROMOTION
Creating images of your fashion jewelry is crucial if you want more people to see it - whether producing business cards, brochures or material for a website. Many jewellers will have their work professionally photographed, but this section explores some of the effects that can be achieved with basic photography equipment. The use of lighting, backgrounds and props can all help to communicate different aspects of your jewelry, and with digital photography it is so easy to explore the many possibilities before deciding on the final outcome. The messages that are conveyed through an image can make a strong statement about the work, but it is crucial that a piece of jewelry is represented in a visually readable manner, no matter where the image is used.

With a few key items of photographic equipment, it is possible to take clear images of your work, or other relevant subjects. Most of the equipment can be sourced for a reasonable price; you will only need the basics when starting out.Photographic equipment The most important piece of equipment is the camera digital cameras can now be found to suit every budget, but if you will be using pho-tography a great deal, you should try to spend as much as you can afford to ensure that the image quality is satisfactory. Make sure that the camera has a macro or super-macro function, which allows the camera to focus close-up on small objects, and use the highest image-quality setting. Computer and image editing software such as Photoshop may be desirable, but will not be within everybody's budget; digital prints can easily be ordered online or from your local photography store.
A small tripod that supports the camera will be useful for taking close-up shots, especially when camera-shake is an issue.

It is possible to flnd small light cubes or tents for sale inexpensively. These are folding fabric structures with a steel frame that have a remov-able front cover with a slit through which toinsert the front of the camera. They are particularly useful for taking shots of polished pieces, as the interior is completely white, eliminating all unwanted reflections. The fabric cover difïuses the light source, softening shadows to give a more professional look to the image.

Lighting
Lighting is crucial to good images, especially for small items such as fashion jewelry the more light there is, the sharper the image will be, and the greater the depth of field will be - meaning more of the image will be in focus. Normal light bulbs of a high wattage will work, but the overall colour of the image tends to be rather yellow. Daylight bulbs, halogen lights or white LEDs will give better results, but these can be expensive; full sun-light can be sufficient for good photography!
Lightboxes can be used to light objects from underneath, which is especially effective for transparent materials, as it makes them glow and gives them a bit more life.

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Stone setting requires patience and skill. Professional setters are highly experienced in setting and mounting gems in metal and, when you are making a piece on fashion jewelry with valuable stones, perhaps for a commission, it is important that a stone is properly set.When to use a professional Stone setting can be a daunting task, especially for the inexperienced, and although practice is the best way to learn, there are times when you may not want to risk things going wrong.

When working with valuable stones and precious metals such as platinum, mistakes can be expensive, so it is generally worth the money to employ a pro¬fessional to set the stone. Certain types of stone setting, such as pavé or illusion, take years to master and will only be of a satisfactory quality if done by an experienced professional. There are certain types of stones that setters may refuse to set, such as those renowned for being fragile or brittle.Engraving is a technique that takes years to master, so for difficult designs and inscriptions it is a good idea to get it done by a professional. They will have stock designs and monograms, but you may wish to provide your own design.Types of engraved work Traditionally, engraving is used for inscriptions, seals, signatures and heraldic devices on jewelry and other small metalwork, but is now used to create a wide range of other effects on metal. Victorian fashion jewelry was often engraved, but since engraving has to some extent been superseded by computerized techniques and mass production it is now far less commonly used.Skilled hand engraving can enhance contem-porary jewelry in a number of ways, providing unique methods for decoration, personalization or historie reference.

Amazing light-play can be achieved in pictorial representations, and depends on the direction in which the metal is cut, and the angle of the tooi. Inscriptions can be applied to a wide range of surfaces, including the insides of rings.
Preparing your piece
Your piece should be complete, except for the stone setting.

The insides of settings, or other areas that will not be accessible once the stones have been set, should have their final surface finish. You will need to indicate where the stones will be set; this may be obvious or not depending on the type of setting. Holes can be drilled for flush or grain settings, but these must be smaller than the diameter of the stones that will be used. Areas that will be pavé set should be left, as the setter should deelde the exact position of the stones; provide calibrated stones for pavé work that are all the same diameter, as these can be set much more easily than stones that vary in size.
Pieces may be electroplated once the stones have been set

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